Josephine Herfst is a fashion stylist and PR representative working at the intersection of fashion and music. With a background in Music Management at the Herman Brood Academie and experience as PR manager for streetwear brand La Fam Amsterdam, she has built a career that merges her two passions.
Her work spans styling and creative directing for editorials, commercials, and artists, with projects for e.g. Zalando, Nike, and Foot Locker, and collaborations with artists including Era Istrefi, Montell Fish and Blanco. Her editorials have appeared in Pap Magazine, Sicky Magazine, and Numéro, showcasing her ability to move fluidly between streetwear and high fashion.
Based in Amsterdam and London, Josephine continues to grow a creative practice that connects fashion, music, and culture in a way that feels fresh, authentic, and unmistakably her own.
